All partygoers had to walk through the interactive tunnel before exiting into the concert venue.
A map clustered with popular artists around key regions throbbed and called for you to interact with it.
As soon a user selected an artist bubble, a menu flew out onto the side of the screen, displaying a timeline with a narrative about their rise to popularity onYouTube, along with other elements to engage with like similar artists.
In the screens surrounding the user, that artists videos would start playing.